UGC (user-generated content) has been widely praised as the answer to digital ad overload. UGC is the link between an organization’s audience and it. People look to their peers in socially driven worlds to validate and guide their purchases.
We’ll listen to anyone “like us”, regardless of whether they have an opinion on a company or product. This is the power and potential of user generated video.
User Generated Video Content Impact
UGC is not a new concept. Since people can publish their opinions on products, brands, or services, it has been an inundating topic. All the user-generated content online – reviews, videos and blogs, all validated by our actions as we shop, research, and sort through information to help us move forward.
Statistics speak for themselves.
- Ninety percent UGC is cited by U.S. consumers as being more influential than traditional marketing in their purchasing decisions.
- UGC is more appealing than brand marketing for 70% of respondents
- Brand marketing is trusted by less than half of consumers
- UGC is preferred over all other marketing methods by more than 70% of respondents
- CTR rises by 73 percent when UGC is involved
- UGC video content will increase website visitors’ time spent on the site by 90 percent
- 84 percent of millennials believe UGC to be more trustworthy than any other media forms, including influencer marketing.
Why UGC Video is more important than other types of UGC
User-generated videos are the most powerful type of UGC. User-generated videos have the ability to grab attention and provoke emotions. The majority of people prefer them to reading text on blogs or websites.
Video is remembered more than any other content. People are visual learners by nature. Because of this, people are more likely than text and audio to recall what they see on video. While the average person won’t read more than 20 percent of a webpage’s text, they will see every image.
These numbers are proof that this is not enough.
- Videos increase email opening and click through rates by nearly 20 percent
- It is essential to have high-quality video. Anything less results in a negative impression.
- YouTube boasts one-billion hours of viewed content each day.
- Ninety two percent video users share what’s been seen with others.
Now that you understand what UGC video means and why it is important, let us talk about how to get one.
UGC’s Challenges
Your audience will respond to you if you are able to inspire. Although social media channels and ratings and reviews sites are great sources of content, connecting the dots can be difficult.
Your audience is responsible for making UGC videos. It’s your job to gather, sort, and present what they create.
A platform that helps you manage your process will improve your results and reduce the amount of time and money it takes to achieve your goals.
User-Generated Videos Platforms: What Are They? Why Do You Need One
A UGC platform is a web-based software-as-a-service (SaaS) that allows you to collect various types of media, including posts, images, and user-generated videos, that you can leverage to tell your story.
A UGC platform allows you to easily aggregate and index content from any number of people. You will be able to simplify the legal process and reduce the time required to clear the content so you can use it on your channels.
Important Factors to Consider When Choosing a UGC platform
There are many options available if you’re looking for UGC platforms. But, it is crucial to choose the right platform for your success.
Here are some factors to be aware of:
- Features. Select the platform that best suits your needs.
- Easy to Use. A platform should make your life easier. You and your team should choose a platform you can quickly master and manage efficiently.
- Integrations. Your UGC platform must connect to all your channels, social accounts, websites, or any other part of the internet you own.
- Customizability. You should be able to configure the platform to suit your needs and customize it to reflect your brand.
- Price. Your platform must demonstrate value, be priced within your budget and have a quantifiable ROI.
Idukki is a platform that saves time and money for associations. It allows them to gather, edit, and distribute videos at scale. Whether your people are across town or across the country, coordinating your efforts is easy, and the results can be had for a fraction of the cost of a traditionally-produced video.
A platform alone is not enough
A platform isn’t enough, however, no matter how great it may be. A compelling campaign is essential to reach your audience’s collective consciousness.
It is a good place to begin integrating video into your marketing strategy. You have already established content priorities and topics; integrating video into your existing marketing strategy will help you take it to the next level. You can create a coherent picture by aligning your video strategy and other marketing goals.
Idukki is an exceptional tool in the world of association marketing. It focuses exclusively on UGC video and gives you the tools to create high-quality, user-generated video content that produces the results you want.
