These tactics are applicable in any situation. (product features)
They are applicable to every sector as well as any product. I’ll go into more detail about the specifics of the industry later, but in the meanwhile, here are some strategies you can include into your writing right away.
Advantages rather than characteristics(product features)
What are the actual benefits for the people that buy from you? Consider the implications. You are never just purchasing an item; rather, you are purchasing feelings.
Whatever it is, it makes no difference. Having a fancy car gives you the impression that you are wealthy and exceptional. Wearing designer clothes might boost your self-esteem. People who use acne cream report higher levels of confidence as a result.
These are the advantages that a product offers. Consider your feelings and the things you’ve been through. Facts and information are simply presented in the form of features.
Read my post on the differences between features and benefits to learn how to use this copywriting method to its fullest extent.
However, be sure to highlight the salient characteristics. These include aspects such as colour, size, and materials, amongst others. They must be mentioned, but you should never put too much emphasis on them. Instead, consider the following when you think about it:
- Why do your potential customers want to acquire the goods that you are selling?
- What kinds of feelings may they anticipate having as a direct result of using the product?
- What are their core beliefs, values, and areas of discomfort?
You should incorporate these into the product descriptions so that the products appear to leap off the page. In contrast to dull bullet points, which make customers feel more exhausted than sitting through an algebra session at 8:00 in the morning, these will speak to the actual needs of the consumer.
Include your primary keywords of focus.(product features)
E-commerce and search engine optimization work hand in hand. Imagine being able to relax while traffic naturally flows to your product pages without you having to do anything. You may make this happen by focusing on the appropriate keywords.
Because you are marketing things, you will want to concentrate on keywords that indicate a desire to purchase. You may also hear them referred to as transaction keywords. Consider terms such as “purchase,” “best,” or “most inexpensive,” for instance.
To rank well for medium and high search volume keywords will require more work and authority, but just think of the additional revenue that may be generated. Nearly 15,000 people search for my term every single month. If I were to be included on the top page of results for it, I would be making bank.
In any case, check over the suggestions for keywords to use and jot down the ones that are applicable, or export the whole thing as a CSV file.
On each individual product page, you need simply one or two keywords. However, this leads to the following inquiry. Where do you intend to store them? This is the location:
- The name of the product
- The web address of the page in question is:
- Within the confines of the description
- In place of the alternative text and as the file name of product photographs
- To serve as titles for categories and subcategories
Also, do not discount the effectiveness of searching for images on Google. It is possible for your photos to rank higher than the typical results of a search if you optimise them.
Share a product-related anecdote with the audience.(product features)
It’s common knowledge that the majority of the buying process is driven by emotion. You might have a rational need for a product, but the majority of the items we purchase are motivated by our feelings. This is one of the reasons why sharing stories is so powerful.
Customers will get more emotionally invested in the goods that you sell, which will increase their level of engagement.
Use power words
Free of charge and unique Rare. What do these things have in common with one another? They are words with great influence.
Keep in mind that every single word conjures up a particular emotion in your mind. When you use words that are highly specific, you are able to create feelings that are quite specific in your customers. Because of this, strategically inserting them into your product descriptions can help you achieve higher conversion rates.
When you are creating the descriptions of products, you should ask yourself the following questions:
- What are some feelings or adverbs that are associated with the product that I’m selling?
- What are some key phrases that best describe the offering?
- This is relevant to the following point I’ll make.
Create descriptions that are simple and easy to scan.
The truth of the matter is that nobody reads each and every word on a page or pays attention to each and every detail. In all honesty, the proportion is closer to 16 percent.
Think back to the most recent time you visited a blog or did any online purchasing.
Your eyes quickly skim across everything in order to find the vital details. Given that this is the case, it would be helpful if you could save your clients some time and make things simpler for them.
Focus on the following areas to ensure that the entirety of the 16 percent of content that clients read is relevant:
- Utilizing concise sentence structure
- Utilizing checkboxes and list formats
- dividing longer passages into more manageable paragraphs and sections
If necessary, headers will be used.
Source: product rule , product features