It also announced the FOG Essentials Launches Womenswear with Adidas in 2022. Founded in Los Angeles, the brand unveiled its first official women’s collection, called Essentials, on Thursday, including T-shirts, sweats, mock necks and half-zips, as well as dresses, skirts, cardigans, knit sweaters, pants, and velour sweatsuits in white, wheat, and seafoam. The Fear of God Essential clothing line will be available to retailers first on Friday with prices ranging from $30 to $295.
The Fear of God founder and designer Jerry Lorenzo told us in an e-mail that the line was created about a year and a half ago. According to him, the approach is taken pretty much the same way each time. It is the same way for all people.”. There is no difference in the treatment of women, men, children, or even pets.”.
The Fear of God is now available for women’s clothing
The collection is an obvious progression for the brand as it includes lookbooks for Essentials, Mainline, and Loungewear. Adding that Lorenzo does not believe everyone has access to us directly, he explained, “We are a product-first company. Our pieces are very important to us as they serve as the first point of contact between our company and our consumers, which is why they are the first point of contact they have with us.
As part of Mr Porter’s “Hosted By” designer content series in December, the brand launched its new Home collection in November and opened a store at Selfridges in December. Fear of God offered 24 styles in the women’s fashion destination from its Mainline and Essentials collections.
Fear of God Collaboration with Adidas
The Fear of God Athletics partnership with Adidas announced first in 2020, continues to roll out new categories and products even before the first product is unveiled. At Intersect Shanghai in January, the brand unveiled co-branded apparel and a visual concept. Lorenzo wore the co-branded hoodie to the Los Angeles Lakers game against the Phoenix Suns the month prior.
The project will debut in 2022 is all Lorenzo revealed about it. The end of the year will bring the end of the year’s athletic calendar. The collection is complete from head to toe. All I can say is that.”
Fear of God Seventh Collection, the difference between Luxury and Casual Essentials collection
As Fear of God prepares to release its Seventh Collection in 2020. The brand continues to roll out new products. Further defining the difference between its mainline luxury collection and its casual Essentials collection. With regard to 2020, Lorenzo stated that his company’s Essentials division has done extremely well. With options suitable for everyday life, while the Seventh Collection represents the company’s first attempt at luxury.
During Nordstrom’s weeklong “Seven Days to Forever” week-long digital experience. The company’s pop-up New Concepts@Nordstrom was celebrated. The release of Fear of God’s Seventh Collection in collaboration with Ssense.
Despite the strategy rollout showing no signs of slowing down. Lorenzo revealed a new mainline collection is launching at the end of March. Lorenzo’s actions speak as loudly as his words. Last year, rapper Nipsey Hussle was shot outside his store in Los Angeles. The brand produced a T-shirt with 100% of proceeds going to Hussle’s children’s trust fund. After the killing of George Floyd just last month. Fear of God launched a collaborative T-shirt. This is done with the help of eight other brands to do the same for Floyd’s daughter.
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