An Overview Of OTT Apps: 4 Best OTT Platforms (2022)
It’s a revolutionary age. The way we consume content has changed in the OTT Apps over the past decade. Right now, 235 million US citizens digitally consume video content and there are over 820 million connected video devices.
Video content saw its big break with the help of over-the-top (OTT) platforms.
An OTT platform ensures the distribution of video content over the internet – in the form of TV shows, movies, or any other type of video content.
A professional web development services company that focuses on user experience prioritizes video content these days eventually leads. Hulu and Netflix are two prime examples of content powerhouses. Both platforms are everywhere. Consumers go for a Smart TV, a Roku device, or a gaming console for entertainment purposes.
This technology of OTT has now paved the way for aspiring video content creators to deliver their content to their target audience and generate revenue from it. OTT platforms are a terrific way for video content creators to monetize their services and content.
Masterclass is an example – it offers online classes to viewers. In Masterclass, various well-known celebrities and artists conduct classes online and provide valuable insights to their target audience. It has a subscription model.
Similarly – there are other OTT apps gaining recent traction.
Keep reading as we take a look at some of the best OTT apps out there – covering features, pricing, capabilities, support, and more.
List Of Best OTT Platforms
These are the top OTT platforms that you can leverage to generate revenue.
1. Uscreen.tv (Pricing Starts With $49 Per Month)
Uscreen is a leading name – for both smartphones and TV. Launch your own video content within just two months.
The platform also offers Video on Demand (VoD) and global live streaming services, providing multiple monetization options for the content creators. There are several pricing models for the creators to avail. Go for a subscription, fixed price, bundles, freemium, or free trial.
Uscreen Features
Uscreen is also known for its utmost security, providing SSL, round-the-clock monitoring, safe payment methods, and content ownership.
- Analytics tool to keep track of user behavior.
- The average launch time is within 60 days.
- View content offline
- In-app purchases and notifications.
Main Features:
Decrease Churn Rate – Uscreen helps you reduce churn rate and boost viewer retention. A mobile game development company can create engaging videos for gamers.
HTML5 Online Video Player – The dynamic video player offers video streaming without lag and is playable on multiple HD devices.
Custom templates – Offers you personalized templates of your VoD to make bigger impacts.
Pros:
Offers your unsubscribed viewers to return for free (trial period)
The video player is compatible with VTT captions.
Compatible with Chromecast and Apple Airplay
Provides sales and checkout pages.
Free secure web hosting service.
Pricing Plans:
Uscreen has three pricing plans.
Basic: $49 per month
Amplify: $399 per month
Enterprise: Request a quote
2. IBM Watson Media (Start With $99 Per Month)
IBM offers you a solution to generate revenue. It offers live streaming, transcoding, and analytics to keep track of your videos – perfect option for a professional web development services company.
IBM has machine learning where it allows better connect with your target audience. You can also measure the performance of your uploaded videos and make decisions based on yielded data. Watson Media help boosts your videos on multiple platforms across the globe on any device.
Some of its top features:
- Ads VoD and Subscription VoD.
- Offers live and pay-per-view video streaming.
- Multiple language support.
Main Features:
- Live Chat – It allows you to get in touch with your target audience and offer more insights about the streamed video, boosting user engagement.
- Branding and Customization – You have the option of customizing your video as needed for your project.
- Copyright – IBM takes the liberty of securing your content automatically from plagiarism.
Pros:
- The video player is compatible with all screen sizes on HD.
- No limitation on bitrate or resolution.
- Allows you to generate revenue through running ads or third-party services.
Pricing:
IBM Watson Media offers three pricing plans:
Silver: $99 per month
Gold: $499 per month
Platinum: $999 per month
3. Kaltura (Request For A Quote)
Kaltura live streaming and VoD SaaS solutions are mostly used for any type of corporate purposes, including educational, marketing and sales, communication and collaboration, and hosting virtual events such as online classes and webinars.
For a mobile game development company– it should not be difficult to use Kaltura and incorporate videos in their promotional campaigns. Kaltura has built-in analytics tools for live streaming and VoD, where you can easily evaluate and monitor your videos’ performance in real-time.
Not only that but also Kaltura also offers a dedicated cloud TV platform that helps meet video-streaming requirements. The main services of this cloud TV platform offer:
- Customized VoD and live TV experience for your viewers.
- Commits to delivering 99.995% uptime.
- Easy integration with numerous third-party services.
Main Features:
- Interactive Video – Kaltura has dedicated tools to create, embed, and share custom videos to improve engagement, learning, and conversion.
- Create Podcasts – With Kaltura, you can create, upload, or make changes to your podcast in the video portal. It also offers the same option on its mobile app (iPhone and Android)
- Kaltura Pitch – you have the option of sending and tracking your videos and their activity.
Pros:
- Allows you to capture videos and multi-stream recordings synced with screen capture.
- Add subtitles, translations, transcriptions to your video that help boost interactions and awareness.
- With analytics tools, you can easily track your video performance and work on opportunities to improves sales.
Pricing Plans:
Kaltura offers a free trial of 30 days. You need to contact them to get a quote for their services.
4. Vimeo OTT (Starts At $1 Per Subscriber)
Vimeo Livestream is a well-known video subscription service that helps you launch and monetize the video. It has a dedicated dashboard where you can easily access, manage, control, archive, and publish all your video content in one place.
The best part of choosing Vimeo is that it supports all technical aspects of your video, saving you the cost of hiring a tech team.
Here are some of the key features of choosing the Vimeo OTT platform.
- In-app purchase
- Analytics in real-time
- Round-the-clock subscribers support
Vimeo allows you to live-stream your videos in HD. For advertising, it is a must-have software. A leading professional web development services company will not overlook Vimeo.
Main Features:
- Monetization – You can monetize by creating a pay-per-view and increasing subscribers to your watch your videos.
- Video API – Video API helps customize video CMS. Moreover, custom API also helps you create a third-party video streaming application.
- Content Delivery – You can deliver your content across the globe with Vimeo’s internal server network.
Pros:
- Offers audience chat, Q&A, live polls, and more to engage viewers and host streaming events.
- Offers dedicated analytics tools that help you gauge the performance of your videos in real-time.
- You can protect your video content from piracy by incorporating DRM.
- Easy to delegate users to manage your video content
- Easy to embed videos on the website.
Pricing Plans:
Vimeo has three pricing plans:
Starter: $1 per subscriber, billed per month.
Growth: $500 per month, billed yearly.
Enterprise: Request for a quote.
Conclusion
If you’re stepping into the video streaming market and looking for top-notch services, do keep this list in mind. For a mobile game development company or any other enterprise – we would suggest you include video as a part of all your marketing campaigns.
The 4 OTT platforms we mentioned surely have an edge in the market and are ideal in their own respective way. Sort out your business goals and see which tool aligns well with your brand. Capitalize on the opportunity and eventually lead the charts.