Increasing the visibility to boost your Woo Commerce store is critical for converting visitors into buyers. Yet, according to research, even a one-second lag can result in 7% of lost orders. So, if your WooCommerce site earns $1,000 per day, a one-second lag in load time might cost you $25,000 in lost sales per year. For instance, if you are the happy owner of Amazon, a one-second delay in 2017 may have resulted in a $178 billion * 0.07 = $12.5 billion net revenue loss. Yet, a poor WooCommerce store costs you a lot of money. Also, here we have some statistics to explain:
- 73 percent of mobile users have abandoned a site because it takes too long to load
- 47 percent of people anticipate a site to load in 2 seconds or less
- 79 percent of people who find a performance issue will not return to buy
As a result, WooCommerce optimization is necessary to boost your Woo Commerce store.
And now we’ll look at what you can do to speed up WooCommerce website — these are tried-and-true performance optimization ways that can have an incredible impact on your sales conversion rate.
Best Ways to Boost Your Woo Commerce Store in the USA
1) Take a look at your existing hosting platform.
We don’t go into great depth about hosting because it should be clear that a fully boosted WooCommerce host significantly impacts loading speeds.
As a general guideline, you should avoid any shared hosting that can’t handle the needs of WooCommerce Optimization.
Navicosoft is a key player in the eCommerce space and offers a variety of managed hosting options. We propose their dedicated hosting alternatives if you require a more dedicated space. They will also move your old site to their platform for free for certain plans, saving your time.
2) Check the performance of your Woo Commerce store with Webpage test
It’s a good idea to start by assessing your present store’s loading speed. Many people use Google Page Speed, but we recommend Webpage Test.
There’s a slight twist to this. Go to the Advanced > Chrome tab and check the Capture Lighthouse Report box. Google Lighthouse is a new technology intended to boost the quality of online pages. It will summarize, among other things, speed, accessibility, and progressive web app efficiency. Also, it will produce a great report with simple, actionable measures to speed up WooCommerce.
For example, we have a web page test of a website with several content items on it. It loads in 2.041 seconds and has a first-byte time of 0.27s.
The First Byte time refers to the time it takes for a client to receive its first byte at a time from the webserver after making a request.
The Start Render time indicates how quickly the first item appears on a page. It can be a color for the background, a text block, or anything else. A quick load tells the user that the page is rendering now that the remainder of the information will display soon.
3) Compress your code to boost your Woo Commerce store.
The quantity of resources loaded on a page significantly impacts your WooCommerce Optimization. The more loaded files, the more repeated trips the server must make, which needs to speed up WooCommerce.
The Autoptimize plugin, accessible for free on the WordPress repository, is a good answer to this problem. You may find it by going to Plugins > Add New and searching for Autoptimize. It is ideal for making it easier to boost your Woo Commerce store.
Its primary function is aggregation. It combines multiple files into one so that the visitor’s browser has fewer files to download. Also, it forms a combined file, deleting unnecessary white space and material like comments, making it considerably smaller and faster to download.
Finally, it caches the HTML, CSS, and JavaScript to generate enhanced copies of what was previously present. It’s a diet-related website.
4) Improve your image quality.
Boost your WooCommerce photos before submitting them to your WordPress website and after they’ve been loaded and utilized in a blog post, WooCommerce product, or WordPress page. Here are the three measures needed to boost image loading speed significantly.
a) Before submitting your image to WordPress, prepare them.
TinyPNG will batch compress your images in one go, drastically lowering their size for Woo Commerce speed optimization.
You should see a significant reduction immediately if you use a tool like this. Hence, make it a practice to use it before uploading any new photographs to your store.
b) Ensure that appropriate default image sizes are specified.
The Imsanity plugin implements the same sizes. Unfortunately, we’ve seen many people download and post photographs from sites like the wonderful Unsplash without considering the size or weight.
The following suggestion is to use the Imsanity plugin to choose suitable pixels. For example, a 3000px wide image is unnecessary on every website, and this plugin ensures that a picture is immediately shrunk to its set size. Imsanity may be installed by going to Plugins > Add New and searching for it. You can set maximum sizes in the options section. However, most sites would help from a maximum picture width of 1200px.
c) Make use of a CDN and a Lazy Loader.
The CDN and Lazy Loading features in Jetpack will significantly improve WooCommerce Speed Optimization. But, of course, there are many fallacies surrounding Jetpack. Still, we’ve found that it can effectively perform if you’re selective about which modules you enable.
If you don’t already have it installed, click to Plugins > Add New and search for Jetpack. If you don’t already have a WordPress.com account, you’ll need to create one. When you arrive at the Jetpack configuration screen, choose the Free plan.
You can enable its two best aspects from the settings panel. “Serve images from our worldwide CDN” and “Enable Image Lazy Loading.”
Using a CDN ensures that pictures are provided from Jetpack’s server rather than your own. It examines the number of pixels. Also, it examines version returns of the perfectly sized image to fit, much less in size.
When you enable lazy loading, images would only load whenever they appear within the browser’s viewport, critical for website speed. It leads to significant bandwidth savings and a decrease in load time.
5) Use an Optimized WooCommerce theme for high performance.
Choosing a fast WooCommerce theme is the final and most important element to boost your Woo Commerce store. Unfortunately, so-called “multi-use” themes are rarely fit for purpose. They frequently upload dozens of JavaScript files, unneeded plugins, fonts, and CSS, slowing downloading times.
Several “WooCommerce-ready” themes also use their WooCommerce template overrides. Unfortunately, it has the unfortunate tendency to disrupt your website when the WooCommerce plugin is upgraded.
Conclusion
A fast-loading WooCommerce store ensures higher conversions and SEO. There will be fewer dropped carts and more engaged customers. Staying on top of performance concerns is critical for every store owner. If you have any problems with WooCommerce optimization, please let us know.
Finally, if you require more help to boost your Woo Commerce store, you can get step-by-step guidance from Navicosoft to create a FAST WooCommerce website.
