Thanksgiving is upon us. It’s a time of reflecting upon the many things you’re grateful for, of being thankful for the many blessings, and of sharing our gratitude with as many people as we can.
But in the midst of people busy gathering recipes for turkey stuffings, cranberry sauce, and meat pies, getting their attention for anything else can be difficult. But it’s not impossible!
Take a look at some tried-and-tested ways to make the best of your church’s Thanksgiving service!
7 Best Marketing Strategies That Will Attract a Crowd
Your church could be hosting the best Thanksgiving service of all time, complete with gratitude boards and fun events, but unless people know about it, attendance will be mediocre at best.
These marketing strategies will help promote the service and get more people to join in the festivities.
Put Up Posters
Posters are a great way to spread little informational nuggets that can be displayed anywhere, even in public spaces. You can design your poster with bright colors, creative fonts, images, and other visual elements to capture the attention of your target audience, spread the word about the service, and encourage people to get involved.
Don’t worry; they won’t cost a bomb — not when you can access an impressive range of free, customizable templates of Thanksgiving posters from PosterMyWall!
Reach Out to People Via SMS Marketing
We’re going old school with this one! Did you know that SMS marketing has an average click-through rate of 19.3%?
You can tap into this by strategy sending information about the Thanksgiving service via text. Just make sure you don’t send one message too many, as being too pushy can make your messages feel spammy and the receiver will lose interest.
Send Greeting Cards to Showcase Faith in Action
Establish a personal connection with your church members by reaching out to them on an individual level.
Greeting cards delivered to their doorstep is a great way to do this. And you can design Thanksgiving greeting cards on PosterMyWall for a head-turning approach.
Pair your outreach efforts by organizing a Thanksgiving meal to share with your community, and try to involve your congregation in making it happen.
Share Testimonials
Delve into the season of gratitude by hosting a special service in the weeks leading to Thanksgiving and share testimonies of members who received the grace of God.
It will show people the importance of having faith and will help ease their fears while giving courage to those going through something similar.
Members can also share testimonials if they’re comfortable, whether in writing, through a video (which can be shared on social media channels with due consent), or via a speech.
Tap into the Power of Email Marketing
Email marketing is a great way to generate an impressive ROI, and this goes beyond money.
When you send emails — and make the effort to personalize them, you make your members feel as if they’ve been personally invited to the Thanksgiving service — and all the activities that come with it, ensuring a much better turnout.
You can also use this to help your community in many different ways. It doesn’t have to be something big. Getting your congregation involved in something as simple as helping people with tasks they can’t do themselves will also work. Or you can come together to clean up the local park, do random acts of kindness, or volunteer at the local soup kitchen, all of which can create a massive impact.
Try Your Hand at Social Media Marketing
This will come as no surprise — 4.76 billion people in the world use social media! Think about the size of the audience you can tap into for your outreach efforts!
To do this, here are some strategies you can use:
- Start a countdown on your preferred social media platform to generate excitement, keeping your service on top of your members’ minds.
- Create an event page on websites like Facebook where you can share all the information your members need to attend the service.
- Create a short and unique hashtag for your Thanksgiving service and use it in your captions. This will group your content in one place, making it easy for guests to access important information.
Or, you could just post interactive content and watch your views multiply.
Use Flyers
Just like posters, using flyers to inform the masses about your church’s Thanksgiving service is also highly effective.
Remember to include all the important details, such as where the service is going to be held, what time it will start, and the kind of activities one can expect — such as care package delivery for first responders, doctors, nurses, military, veterans, and other community builders.
While flyers are inexpensive, designing them can cost a pretty penny. Fortunately, you can use an affordable service like Thanksgiving service flyers from PosterMyWall to customize your flyers however you like without having to burn a hole in your pocket.
Most Importantly, Connect with People Where They Are
The key to ensuring maximum engagement and interest in your church’s Thanksgiving service is to meet people where they are and enhance their user experience.
Here’s how you can do that:
- Optimize your website to provide a mobile-friendly experience. This will help make your members more comfortable, eventually convincing them to stick around for longer, after which you can pitch your service.
- Lead with what they stand to gain by attending the service. Tap into their beliefs but be humble and subtle in your approach.
You can also cross-reference online and offline groups to reach a wider audience.
Wrapping Up
Promoting the Thanksgiving service of your church can feel intimidating. But with the right strategies and some highly effective online tools like PosterMyWall in your arsenal, you can drive a large number to your event.
Sure, you may hear “no” a few times along your journey, but if you’re diligent, you’ll be set up for success. We hope the tips, tricks, and strategies we’ve listed above help motivate you to experiment with various promotional methods and attract a large crowd to your Thanksgiving service!
