In Singapore, corporate events are the best ways to foster a feeling of cohesiveness among employees. The companies consider it a great way of meeting different industry’s people and propelling their brand. And these events are the right place to collaborate with your peer brands.
We know it’s not easy to conduct corporate events in Singapore, and that too successfully. That is why companies prefer hiring event planners for this task.
Well, to eliminate the chances of not succeeding and appealing to more audiences in corporate programs, we have taken the initiative. There is a guide exploring the eight best ways of promoting your event. Check out!
8 Best Ideas For Promoting Your Corporate Event In Singapore
Now, have a look over the 8 approaching ideas that will increase audience engagement and promote your entire program in Singapore.
1. Create Approaching Website
If you are conducting an event, your website will be the most powerful tool for marketing and promoting it among the audience of Singapore. However, if the web page doesn’t include many details or looks incomplete, then visitors won’t get attracted. Also, a neutral website will never create any excitement about any event.
So, it’s highly recommended to dedicatedly work on the design and looks of the website (brand’s website pages). Use the latest features for enhancing the web pages. Even the basic web design tools and the using different templates can make the designing approaching website process faster.
2. Consider Powerful Ways To Invite
If you have hired an event company in Singapore region, then ask them to work on invitations. It means to make the invites personalized and customize them accordingly.
The attendees feel special if they get personalized (including names) invitations. With the changing time, the physical card has turned to eCard invitations. It will make your audience irresistible to attend the event.
Undoubtedly, the personalized event invitations are effective and simple. And the chances of attending the program in Singapore increase massively.
For example, use some questions in the invitation mail to approach people like;
- Is your aim is getting more leads on the website page?
- Do you want to impress clients?
- Are you finding it difficult to convert visitors into customers?
Mention the latest problems that a brand faces and then approach them.
3. Use Hand-Outs For Promotion
You can create amazing and creative hand-outs consisting of inspirational messages. This is a little expensive in Singapore, so keep an eye on where you are spending. You can make big savings by using a small studio press instead of print publication of event brochures. Moreover, this idea will be a great promotional tactic to create excitement in an event.
4. Discounts On Expenses
If it’s a live event (not virtual), then your clients have to reach the venue in Singapore. Obviously, clients will be travelling from short to long distances. How about providing them extra benefits?
- Either you can provide them with a train or flight ticket.
- And the second option is to search your partner for travelling buses or cabs. In return, you can propel their brand name in your corporate events in Singapore.
- There is one more option, if you have an overseas audience, then offer them local sightseeing in Singapore at an affordable cost. In this, you can work with a local guide and make a deal with them.
Adding small and creative things will make your guests happy. They will surely promote your event among their peers.
5. Business-Related Goals
This is a common thing that every event company in Singapore usually follows. They ensure that the objective of an event should be clear and related to the business goals.
Usually, people organize two or three events so that they fulfil their aims. But instead of this, tailor the agenda of your event and mix it with business objectives. It will boost audience engagement, and there would be more chances of branding a business.
One more thing, if you clear the event objective, then interested people will attend the event. Rather than focusing on small sections of the market, make great agendas.
6. Fill Venue With Speakers
In a corporate event, attendees like to listen to expert speakers. So, choose the special guests or speakers carefully. It will surely engage the audience and keep the excitement in an event.
If you don’t have much budget to invite an industry expert, then research other popular names of Singapore. But, just make sure that you have done good research on the bio and background of the speaker. Consider your attendee’s interest, and then ask the speaker for dates.
Once you have chosen a good live speaker, it will be easier to hold the attendees for hours. They must be confident and equipped with the ability to speak their hearts out with attendees.
7. Social Media Promotions
Everything is gradually becoming digital so are the promotions.
Social media platforms are the best way to promote your corporate events as well as track your reach. Start a social media campaign for an event at least 30 or 45 days before.
Also, don’t forget to take feedback from the audience after an event. These tricks make them feel that you value their feedback.
Furthermore, an event planner can create suspense and excitement among the audience before an event through social media platforms. Start with nurturing the interest of attendees, and provide them with something they can believe in. Notify them regarding the speaker, fun games in an event, important aspects, and much more.
8. Don’t Forget Sponsors
The event sponsors are the biggest thing the event company runs behind. So, if your event is in Singapore, try to involve small businesses, local partners, and big sponsors. In the end, sponsors are going to be the biggest backbone of the entire program.
So, manage a program by considering the audience from the corporate world, speakers, and your sponsor. It is a well-known secret of a successful event!
Concluding Remarks
Well, corporate events in Singapore are the best ways of connecting your customers, business partners, and employees.
With proper promotion, you will surely get success in conducting an event. Consider implementing the above-listed tips for creative ideas to promote your corporate program. Hopefully, your event will succeed in its goals.
Thank you for reading!
