1.Visit Manitoba (TikTok)(marketing campaign)
The Travel Manitoba TikTok channel is chock-full of fantastic travel-related videos that speak to Manitobans, Canadians, and visitors alike. Dining under the aurora borealis, sleeping in retro motels, and going on a bison safari are just a few of the experiences shown in the videos.(marketing campaign)
Candidly capturing these situations has over 30,000 followers and 260,000 likes on Instagram.
What We Like About It:(marketing campaign)
Travel Manitoba does a good job of including candid evaluations of the best locations to dine, drink, relax, and enjoy the city. Videos are a popular content marketing trend in 2022 because they are brief, entertaining to watch, and well-shot.
The Most Important Takeaway:(marketing campaign)
Travel Manitoba covers a variety of perspectives on everything that makes Manitoba unique. Each second of material holds the user’s attention, and they feel as if they’ve already been there.
2.Adobe’s #CreativityForAll initiative(marketing campaign)
Adobe helps businesses succeed by providing excellent computer tools and a network of expert creators. They feature products that are ideal for every business’s creative needs, from creating PDFs to producing ebooks or posters.
On its Twitter page, the computer software company takes their B2B services to new creative heights, opening up new worlds for enterprises. They share visually stimulating stuff, as well as advice for better illustration and video production and instructional blog postings.
Adobe also recognizes users’ ingenuity by sharing illustrations created by individuals with advanced skills.
What We Like About It:(marketing campaign)
All of Adobe’s Twitter posts are short, sweet, and creative, and they all support their #CreativityForAll campaign. They credit graphic designers, provide creator tips, generate visually appealing postings, and cleverly explain their brand. Their consistent use of gorgeous photographs and video in each post, as well as concise prose, encourages Twitter followers to interact.
The Most Important Takeaway:
Twitter isn’t simply for brilliant text-based tweets with lots of hashtags. To maximize interaction, keep the content short, include eye-catching photos and video, and share people’s talent to inspire others. It applies to all industries, including B2B.
3.Ann Hadley’s Ebook on How to Create a Newsletter
Is it possible to have a party using a PDF? In her ebook on how to newsletter, Ann Handley, author of “Everybody Writes,” says, “YES, IT CAN.” She had a little over 2,100 subscribers when she started her newsletter. 43,000 people are still checking emails three years and 100 issues later, according to data in her booklet.
So, what caused the 2,000 percent jump? Handley reveals what worked, what didn’t, how she keeps her subscribers engaged, and the “strange metrics” she chooses to follow in “How to Newsletter.”
What We Like About It:
Handley gives practical suggestions on how to write captivating letters while maintaining her passion for writing at the forefront. She discusses the usage of white space in the ebook, and how it allows the words to breathe. “How to Newsletter” is a short 14-page guide that contains a checklist to guide you through the process of creating your own newsletter.
The Most Important Takeaway:
When it comes to establishing thought leadership in the sector, take your time, use white space, provide practical advice, and don’t overwhelm readers with information.
4.Panel One: Creator Connections at Comic Book School
Anthology of 16 creator-owned stories collected from brilliant authors, artists, editors, and comic nerds, The Comic Book School Creator Connections: Panel One is an anthology of 16 creator-owned stories collected from creative writers, artists, editors, and comic nerds. This ebook was written and published to showcase their work and to pay tribute to the outstanding comic book creators who attended Comic Cons but had yet to break into the business.
The project began before the pandemic wreaked havoc on the planet. Despite this, everyone involved pushed through the difficult periods to improve their skills.
The anthology won both the Independent Creator Award for Best Anthology and the Content Marketing Award for Best Use of eBook in Distribution for the anthology.
What We Like About It:
The stories vary in style and variety, demonstrating the richness of an industry that has gone through many seasons.
The Most Important Takeaway:
During difficult circumstances, great and profound art can still be created and enjoyed. The same can be said for any type of content marketing. As long as we keep creating, what we do with our content can have an impact on others. If no one seems to be listening to what you have to say with your material, don’t be scared to forge your own route. After all, it’s mission-driven content marketing that will truly set you apart in 2022.
5.Drift’s Ebook The State of Personalization
Drift’s Ebook The State of Personalization is a guidebook that emphasizes the need of businesses providing more individualized information for their clients.
This guide, which backed by facts and logic, instructs organizations on how to create personalised content and scalable online experiences for people. Finally, it pushes companies to forgo templated content marketing tactics in favor of high-quality, personalized content.
What We Like About It:
This article provides practical tips and insight on how to tailor information for users in an age where personalized content is more desired than ever. Drift also organizes the ebook in such a way that it is both educational and enjoyable to read.
The Most Important Takeaway:
Make your material unique for the companies you work with or the clients you serve. Understanding the needs and pain points of your customers might help you provide more customised solutions. Having trustworthy references to back up your claims might also help you persuade your audience.
