A web page acts as a virtual showcase for a business . For people to stand, it must be visual and attractive. An anodyne web page can be effective when it comes to getting a good position, but it will fail to win over our visitors and stay in their memory.
If you are looking to differentiate yourself from the competition, do not make a website the same as yours (and hundreds of other websites on the internet): investing in a unique website will provide the perfect platform to highlight some values of your business, such as nonconformity and the creativity.
How to design the perfect website for your business
-Look for inspiration: The objective is not to copy, but to clarify your ideas, both to realize the things you like and to awaken your most critical side, which will let you know what you do not want for your website. Visiting recently create websites will also allow you to catch the latest trends: in web design, what was modern and contemporary a couple of years ago can already be outdate and burdensome.
-Take a spin on traditional formats:
Don’t assume that you must follow the traditional structure with the menu at the top. There are many websites that place it on the sides, to the right or to the left, and that also opt for a navigation style with horizontal scrolling, as oppose to the traditional vertical route. This format is ideal for creating portfolios, making it perfect for graphic design businesses, photography, audiovisual companies and even Architecture. Whatever format is chosen, it is essential that the web is responsive , so that it looks good on all devices and that the design effort does not look lackluster.
-Always prioritize usability:
Designing a website that is original and, at the same time, ensures good usability is a challenge. A frequent mistake when you want to make a creative website is to subordinate the content to the idea of the design, giving rise to a website that does not meet its objective: to get the user the information they are looking for easily and quickly.
To achieve a balance between creativity and ease of use, we must be clear about the content of the web and its structure; and then come up with an attractive way to present it. Otherwise, the visitor can get lost in a labyrinthine menu or a main page full of superfluous elements and give up before reaching where we want them to go.
-Establish the color palette:
It is a very important decision, since the final result will largely depend on it. The colors must be consistent with the branding of the company, transmit its values and, in addition, they must be combine in harmony and balance. You should not choose more than 3 main colors, because you run the risk that the really important ones are lost within a color palette that does not contribute anything.
-Less is more (but not always):
A title and description with a good background image can be as or more attractive as a display of animations and effects. The general trend of new websites is to adopt a minimalist style. However, although it is sometimes advisable to get rid of unnecessary tricks, resources with gifs, animations, video backgrounds, etc. can also be use, as long as they serve to communicate and are not a hindrance.
For example, you can use timelines when you tell the story of your company or give a different touch to the images of your team, changing the traditional photos in front of a wall for avatars or moving gifs create from a sequence of photos.
-Choose a different font:
It is advisable to look for a font beyond the classic Verdana, Helvetica, Open sans or Futura. opt for a different typeface, even if it is pay, but make sure that the originality does not overshadow the real function: that it is easily readable. A challenge for creativity is to play with the thicknesses and sizes for the different textual elements, rather than creating a typographic hodgepodge that overloads the page.
-Take care of the texts:
You should not only transmit creativity with the design or the images. The writing of the texts and the choice of attractive titles for the sections and subsections are very important elements when creating an attractive and different web page. Communicate in a few words what your page is about, but include a wink so that it does not look like a generic description . Giving your texts personality also works to generate engagement and trust.
