Digital Marketing

7 Easy Search Engine Optimization “Hacks” SEO

1. Establishing a Link Between Google Analytics and Google Search Console

Your Queries report is where you should turn to learn information such as the number of times your pages are shown in Google’s search results, your average page ranking, and the percentage of users who click through to your SEO website. In order to do this, you will first need to create an account with Google Search Console, and then you will need to combine this account with your Google Analytics account in order to get specific data. Simply proceed in the following manner:

First, pick the website that you wish to link to Search Console, and then sign in to your Google Analytics account.

Select Admin from the menu on the left taskbar.

You will need to go to the property in which you wish to allow data sharing with Search Console.

Choose “Property Settings” from the drop-down menu in the Property column.

In the column labelled “Search Console,” choose the “Adjust Search Console” option.

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

You should see the URL of your website, which indicates that the website has been confirmed in Search Console and that you have been granted authority to make modifications. In the event that it is not shown, you will have to add your website to the Search Console.

When you have finishe with those steps, you will be able to view the reports from your search console by clicking on the search console tab in Google Analytics. Navigating to Acquisition > Search Console > Queries is where you’ll get the information you’re looking for.

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

2. Understanding Keyword Intent & Doing Keyword Research in Queries in SEO

Now that you know how to get to your Queries Report in Google Analytics, it’s time to start learning about keyword intent so that you can figure out what each of the phrases in the report really means. To put it another way, it is time to determine the purpose (or purposes) for why people are visiting to your website. This will not only assist you in developing a keyword strategy for the future, but it will also enable you to establish whether or not you are attracting the appropriate traffic to your website and whether or not your visitors are getting the information that they are looking for. According to the research conducte by Practical Ecommerce, there are four distinct forms of keyword intent. These are the following SEO services company.

 

Involving transactions (users are ready to buy)

Maritime navigational (users search for a particular website)

Providing information (users search for the answer to a question)

probes and inquiries (users search for an answer to a question which may lead to a purchase)

To fulfil your requirements, you will need to concentrate on various categories of keywords, and this will vary from company to business. When people visit your site, the most important thing you can do is assist them in accomplishing their goals. An intriguing introduction to keyword intent is provided here in the form of a guide SEO.

Unfortunately, the data in Search Console won’t provide you with the finest keyword insights when it’s displaye in its native state. There is unfinishe business to attend to. To get starte, create a filter for your profile. Although it won’t be possible to use these filters on past data, the information will still be useful.

To create a filter, choose Admin from the menu on the left of the screen.

After that, under the View column, choose the Filters option.

At last, choose the ADD FILTER option.

Following the setup that was selecte in the screenshot, you can now begin to design your filter.

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

Within this view, you have the option to filter out brande keywords and make use of a wide variety of additional filters in order to discover keyword insights.

  1. Help Struggling Pages Better Match Search Intent Site- Large bounce rates don’t tell you very lot about what’s going on with your website, especially if those rates are high. You need to delve deeper to grasp the context and figure out why certain of your pages are bringing in a lot of traffic but not a lot of leads, so you can improve the conversion rate of those pages SEO.

To begin, go over to the “Behavior” section, which can be found in the left-hand column of GA. Under “Site Content,” click “All Pages.”

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

After that, choose “Advance” from the drop-down menu (near the small search bar in the middle of the page). Click “Source / Medium” on the drop-down menu, and then input “Google / organic.” This will provide you the ability to see your top pages base just on Google results (excluding referrals and paid campaigns).

Sort the results according to the number of views to uncover the real proportion of users who left the page as well as the actual bounce rate. Be wary of sites that have a high exit percentage in addition to a high bounce rate; blog entries by their very nature tend to have a larger bounce rate than other types of content SEO.

It is quite probable that the material on your website does not fit the purpose of the search. It is possible that it is no longer relevant, that it is obsolete, that it does not work properly on all devices, or that it does not have an attractive aesthetic appearance. Find out what the issue is by putting these pages through various tests and making an effort to optimise and enhance them.

4. Improve the overall performance of your site by optimising pages that are not functioning well.

Over the course of the last several years, there has been a substantial shift in the meaning of the term “useful” material. Creating content that people want is not more difficult than it has ever been. We are aware that bloggers are devoting significantly more time to their posts and writing posts that are significantly longer in order to earn traffic and engagement SEO.

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

Instead of producing a large quantity of brand-new, shorter pieces of content, many businesses are finding that it is more beneficial to focus their efforts on optimising older blog posts that have not been successful in the past. If you do this, you could see a significant increase in traffic and engagement. You only need to concentrate on picking the fruit that is easily accessible. How to do it:

Select “Search Console” from the drop-down menu locate under “Acquisition” in GA. (You’ll need to have already integrate the two.)

Choose “Queries.” SEO

Click on the “advance” option, and set your “Average Position” to greater than “10.” This will allow you to see keywords that may be ranking really well but won’t be on the first page of your Queries report because your own site performance isn’t great.

On the right, you’ll see the impressions a page is receiving. Those are the pages on which you’ll want to concentrate because if your position were higher, the traffic could be yours.

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

Optimize these pages by including keywords, lengthening content, improving your URL structure, and more.

5. Funnel Traffic to Pages That are Already Converting SEO

The end goal of SEO is to have website visitors convert. The easiest way to do this is to send them to pages that are already converting. But to do that, you’ll need to figure out what pages those are.

Choose the “Conversions” tab under “Goals” in the left sidebar of GA. Then select “Reverse Goal Path.”

This will allow you to see the steps users took (and pages they visited) before they converte. These steps form a path, which is documente by Google to show how many other users took that same path.

Confirmation pages will show up under “Step One;” purchase pages will show up under “Step Two,” and “Step Three” is your gold mine. It will show you pages/landing pages that people went to start their conversion process. Sending more people to those pages (and including CTAs and internal links to other pages on your site) can help you grow conversions.

6. Create a Custom SEO Dashboard or Custom Alert

To keep an eye on Google’s algorithm updates and how they affect your site, you need to watch fluctuations in your search traffic. To do this, create a custom alert by selecting “Admin” in GA from the left sidebar. From there, choose “Custom Alerts.”

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

Then choose “New Alert,” which will take you to this screen:

Create an alert for a decline in search traffic. Take this image from Neil Patel as an example: Then choose “New Alert,” which will take you to this screen:

7 Easy Search Engine Optimization “Hacks” That Are “Hidden” in Google Analytics

Once you’ve create this alert, experiment with adding other Google Alerts or creating a full Google Analytics SEO Dashboard to track everything from which countries are finding your website through SEO, to pages with the highest bounce rate and far beyond. SEO Dashboards are arguably the most useful parts of Google Analytics, depending on how you use them.

7. Monitor Referral Traffic for Potential Link Opportunities SEO

Most sites get some type of referral traffic. You can monitor this traffic to find potential added linking building opportunities. If someone links to one of your blog posts, for instance, you may contact out to that person and inquire about the possibility of exchanging backlinks on both sides in the near future in order to increase the amount of exposure that you get.

To get the report that details the referral traffic that you have receive, go to “Acquisition” on the left sidebar menu, then choose “All Traffic” and “Referrals.”

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