Company communications strategy is important because it’s the bridge between your company, your goals, and your customers/clients. You want to create as many points of contact as possible while ensuring the customer experience remains consistent throughout all touch points with the brand, so having an overarching communications strategy should be at the top of your list if you’re looking to create positive experiences with your customers or clients. Here are 10 recommendations on how to change your company communications strategy.
1) The Title
The most overlooked and undervalued function of a super app is how effective it can be for team collaboration. For example, do you work in marketing? Not only can you use a super app to share product ideas with your team, but you can use it as a centralized tool for sharing market research. Do you work in finance? Super apps like Slack make it easy for finance and IT teams to stay updated on product launches and customer service issues in real-time.
2) The Content
Instant messaging has made it easier than ever to talk with coworkers, so companies must place a new emphasis on team collaboration. Tools like Skype or Troop Messenger make it possible for you and your coworkers to communicate quickly and effectively without leaving any holes in your team’s project processes.
3) Readability & Simplicity
So many large organizations think they need something special, like a cutting-edge new communications tool, to succeed in moving their communications strategy forward. Many already have what they need: instant messaging. With tools like Troop Messenger and Slack, work teams can instantly communicate with each other and get immediate feedback.
4) Include References
When you’re creating your own content for a client, it helps to include references where you’ve drawn your information from. That way, if there are any questions later on down the line, you have supporting evidence of where information has come from. Use words like the source and according to research in place of direct quotes and citations throughout.
5) Avoid Excessive Advertising
If your company relies heavily on direct mail, flyers, and other paper-based marketing campaigns, you’re missing out on an opportunity. Paper-based advertising is inefficient, error-prone, and easy for recipients to overlook. It can also be very expensive. Switching to a team communication tool like Troop Messenger gives your team an easy way to stay in touch through e-mail messages and threaded conversations while enabling you to track tasks and projects from start to finish.
6) Stay Up-to-Date With Reader Preferences
Remember that, ultimately, your goal is to speak to readers and give them what they want. Fortunately, you can use Google Analytics data (and many other tools) to see how people are engaging with your content and use that information in your future communications. This can help you tailor messages toward specific segments of readers or change your voice or message entirely. And remember: Big changes aren’t bad; they’re just different!
7) Experiment With Visual Elements
Visual content such as info graphics, videos, and images can help break up your content into easily digestible pieces. These visual elements help convey a company’s brand story in new ways that are memorable and effective. It is important to be consistent across various types of visual elements, but also in varying their use so they don’t become stale. Incorporating more visuals into company communications helps new audiences develop familiarity with a brand.
8) Don’t Forget About Mobile Devices
Mobile devices are one of today’s biggest trends. If you’re not taking advantage of their capabilities, your business is leaving money on the table. Mobile users tend to be more loyal and willing to buy products or services than non-mobile users, and they also tend to spend more time browsing businesses in their area.
9) Promote Sharing Between Employees
Businesses need to promote collaborative and social sharing between employees, encouraging them to interact with others within their organization and across different departments. Without these connections, it’s easy for employees’ work lives to feel less meaningful than they could be and not just because they feel like cogs in a machine. Social connections can boost job satisfaction, employee retention, and productivity overall.
10) Get Feedback Regularly
You might think that your communications strategy is great, but it won’t be until you have other people read it. If you can’t find a marketer or writer at your company, get feedback from friends and family. You’ll find that fresh eyes often give you new ideas and inspiration.
Conclusion
Create a corporate communications strategy that allows you to communicate effectively with your customers. Customers want an easy way of staying in touch with your company, and they want transparent messaging from you. Implement a customer-friendly company communications strategy so that you can better connect with your customers and ultimately foster their trust in your brand.
